The Eras Tour Fashion 101

I’ll admit that I didn’t become a serious fan of Swift until I was a junior in high school. Embarrassing I know, I know, but I have the guts to admit it. I had of course known about her music but hadn’t really considered diving deep into it. Luckily I found my gateway drug, and started becoming a serial listener, racking up over 1,000 hours of Swift’s music this year so far.

I am, however, proud to admit that I am a survivor of the great Ticketmaster war and I’m even prouder to be an attendee of Cincinnatti Night 2. I’ve seen firsthand the lovely outfits Swift has donned, and I had to look into it more.

Swift has assembled many outfits from various designers. From Ashish Gupta to Alberta Ferretti, Swift has a beautiful catalog of nice outfits. The most important quality of these outfits is also the most obvious: they tie back into Swift’s musical eras, spanning almost two decades of masterpieces.

To doubt the importance of these coordinated outfits would be quite daft as many fans find themselves boasting about which outfits Swift wore during their show. For example, imagine a slightly younger me boasting on my Snapchat story about getting to see the, at the time, rare green folklore dress designed by the aforementioned Ferretti. I thought it would be most fitting to discuss the most popular outfits from the tour.

Lover - Blue & Pink

This bodysuit is a classic for a reason. It was the first outfit we saw during the opening of the tour, it perfectly encompasses the Lover era, and it’s such a hit many people across the internet have focused on creating their own variants to wear to shows or just around the house. The Versace made bodysuit is paired with a matching pair of silver boots crafted by Christian Louboutin.

Fearless - Golden Tasseled “Dress”

I recall the disappointment when I saw Swift had worn this incredible ensemble the night before my show, meaning she wouldn’t repeat it. And although I don’t hate the golden octopus dress as it has been nicknamed or its silver variant, it still doesn’t shape up to this bodysuit disguised as a mini-dress created by Fausto Puglisi from Roberto Cavalli, yet again being paired with a pair of silver cowboy boots from Christian Louboutin. Gold is the signature color of the Fearless era and from the shimmer of the gorgeous ensemble to the way it flows as Swift sashays across the stage, this outfit is one you hope and pray to see live.

Evermore - Golden Shimmer

This Etro dress is one many people forgot about as Swift wore it a few times at the beginning of her US leg before keeping it stashed away until Los Angeles. It has since been altered as many fans noticed when it reappeared, and it could even be a recreation as there was a rumor that a backstage fire took down some of her outfits. Still, this dress stands out from the other dresses from this era, offering a more elegant and regal look to an arsenal full of more traditional dresses.

Reputation - The Only Option

Something that has perplexed fans since the beginning of the tour is that while every other era has many outfit options to choose from, Reputation has always had a single outfit that has never strayed away from Swift. The Roberto Cavalli cutout jumpsuit is very flattering and fitting for the era it was made for, featuring glittery red snakes layered atop shiny black leather. The one strange this is that it doesn’t match the visuals on Swift’s screen, as the version worn on stage is missing an entire leg whilst the video on screen shows off a completed suit. Maybe once Reputation (Taylor’s Version) is finally released, we will see a new outfit for this era.

Speak Now - Belle of the Ballgown

There have been many Speak Now dresses that Swift has adorned throughout the tour, and while some are not as popular, there are some that stand out from the crowd. From what I’ve gathered, the absolute fan favorite is a lilac-hued ballgown by Nicole + Felicia lined with tons and tons of crystals on the dress. It was first unveiled in Kansas City as a celebration of Speak Now (Taylor’s Version), and has remained a signature look for this era ever since.

Red - Millennial Charm

Swift has 3 different outfits for the Red era, starting out with a t-shirt reminiscent of her 22 music video, then a romper, then a floor-length jacket for when she performs ATWTMV. The only variation she has to this era is the wording on her Ashish designed t-shirt, to which the only correct answer is “Who is Taylor Swift Anyway? Ew.”

Folklore - Green Green Dress

This aforementioned beauty of a dress was the dress that I got to see at my show, and although at the time it was rare to see the outfit donned by the pop star, it now pops up more frequently. All of the Folklore dresses are quite lovely and well-made, and I appreciate them a lot more than the Evermore dresses, but due to the hype surrounding it, this Alberta Ferretti dress reigns supreme over the other options.

1989 - Orange You Glad to See It?

Although many will argue that the blue or pink variations are better than the orange option, there is more that goes into it. This outfit is almost a direct replica of the outfit Swift wore when she was on her 1989 tour, with obvious modernizations and a better look to it. Crafted by Roberto Cavalli and matching with a pair of orange Christian Louboutin boots, the reason this outfit is so stunning (besides the obviously detailed crystal placing and handiwork) is that it is a set with the yellow suprise song dress created by Jessica Jones. Ask any of the Swifties, that yellow dress has taken a number of songs out of the remaining pool, including Hits Different, Should’ve Said No, Right Where You Left Me, Clean, I Bet You Think About Me, and many more casualities.

Midnights - Rain Droplet Bodysuit

When the bodysuit takes over 350 hours and 20,000 crystals to make, you know it’s gonna be good. This is the case for Swift’s Midnights bodysuit created by Zuhair Murad, a staple in her lookbook. The bodysuit and matching pair of Christain Louboutin boots echoes a similar style of the Lover bodysuits, serving as the perfect bookends for the concert experience. Similar to the Lover bodysuits, many have tried recreating this look to wear for themselves.

And there you have it, the most popular outfits from each era of the concert. Some will disagree with each and every option presented, but as someone who lives on the Era’s Tour side of TikTok, these all match up with what I’ve been seeing. Of course, it’s up to personal preference and even I have some outfits that I’d rather see over some of these. But alas, it is up to the pop goddess to determine which outfit she puts on each night, a seemingly impossible choice I could never make.