Sephora Accelerate: ABI AMÉ
The Story
The second brand from the Sephora Accelerate program is ABI AMÉ, a French brand that sold out of its miracle product a mere 10 days after launching. Created by founder Yasmin Zeinab, ABI AMÉ exists to focus on body care, something often neglected in the art of practicing skincare.
The company itself is named after Zeinab’s mother, someone she had a close relationship with. She cites watching her mother and grandmother working hard to keep their skin healthy, especially from the chest down. Zeinab was frustrated with the lack of advancement in the body care industry and decided to do something about it.
With her motivation found, Zeinab went to a network of over 1,000 women and listened to their body care concerns. With this knowledge collected, she knew what she had to do. Zeinab identified her gaps and then started working to close them.
ABI AMÉ
When talking to Intersect Magazine, Zeinab explained how she was doing this. “We're creating face-grade products for the body using active ingredients typically not found in body care products,” Zeinab said. “Body care has been overlooked for a long time, and there is a real gap in the quality of products available for the face compared to the body.” This applies to their miracle product, Summer Skin, a body lotion/serum that was formulated as if it was going on the face.
The company has a very big emphasis on skin health, one of the main reasons that they utilize four active ingredients in Summer Skin. However, no matter how productive, ABI AMÉ only uses clean, safe ingredients made in France. The company meets EU standards, a set of regulations that are some of the toughest in the world.
ABI AMÉ
Yet, the company would be nothing without their AMIES, a close-knit group of women who are more than ambassadors to the company. Zeinab thinks of them as more than friends, but family, as she told Intersect that she’d even let some sleep on her couch before. Anyone can become one of the AMIES, and Zeinab is an open book for anyone to talk to. On the website, you can arrange a web call to talk to her.
The Product
The number one product that ABI AMÉ offers is the aforementioned Summer Skin, a body care product that hydrates deeply like a lotion while being light on skin like a serum.
Summer Skin - ABI AMÉ
The product boasts four active ingredients that may sound familiar to skincare junkies: saccharide isomerate, niacinamide, vitamin b5, and oat extract. Saccharide isomerate acts as an effective alternative to hyaluronic acid, niacinamide helps regulate oil glands and conditions skin, vitamin b5 softens skin, and oat extract soothes irritated or dry skin while acting as an antioxidant. The product sells for $38 and has a five-star rating based on 54 reviews. The product is fragrance-free and vegan, making it more acceptable for a wider audience.
The Conclusion
ABI AMÉ is a stellar brand boasting an impressive product that will only grow in sales once it goes through the Sephora Accelerate program. The company has a very impactful philosophy and offers support to women worldwide. Summer Skin is now available on ABI AMÉ’s website, and maybe one day Sephora.
